Amfam.com Site Migration for American Family Insurance
Contract designer supporting a website migration by producing production-ready, responsive web assets for developer handoff.
Context
Worked as a contract Graphic Designer/Production Artist Artist on a large-scale website migration project, producing responsive web assets and preparing designs for CMS implementation across multiple templates and breakpoints.
Constraints
The migration involved strict brand standards, complex layouts, and a tight timeline with a high volume of deliverables, requiring production-ready assets that could be reliably used by developers without extended design refinement.
Approach
Generated high-volume responsive web assets and production files using Figma and Adobe Creative Suite, focusing on layout accuracy, cross-template consistency, and developer handoff readiness while collaborating with remote design and development teams to meet aggressive launch windows.
Outcome
Delivered a suite of accurate, production-ready web assets that supported a successful migration, maintained visual and brand consistency across the site, and enabled the development team to implement updates efficiently and on schedule.